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Wende Zomnir, Craig Sawin and Carol Hamilton cut the purple ribbon at the opening party.

Sara Singer and Lyndi Kennedy

Michelle Pesce

Olivia Serra and Christina Stout

Paul Jenkins and Valerie Hutcherson

The sleek, vibrant setting at Urban Decay

Urban Legend

| April 8, 2015 | Parties National

Edgy, daring and ultraglam—it’s how we describe Urban Decay’s new flagship boutique at Fashion Island, which celebrated its opening with a grand bash. Chief Creative Officer Wende Zomnir joined 200 beauty buffs in the chichi space, where they rocked out to tunes from DJ Michelle Pesce, nibbled treats from Sprinkles Cupcakes and took a chance at unlocking the Urban Decay vault—winner Heart Defensor (a Web video star popular for her cosmetics, hair and nail tutorials) went home with everything from a bottle of Moët and a purple Balenciaga purse to eye shadows and mascara. (It was valued at a whopping $3,000.) Now that’s about face! –Photos by John Watkins

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Urban Legend