At 5 feet tall and petite, Yvon Nguyen struggled to find professional clothes that, if not stylish, at least fit. She had larger sizes tailored for a perfect look. “The fashion industry didn’t seem to acknowledge petite women,” says Nguyen, who was raised in New York and moved to O.C. eight years ago. Then she attended Viet Fashion Week. “[It] highlighted Vietnamese-American designers. I thought, ‘Hey, they’re doing it. I can too!’ So I did.”
Never mind that she had zero professional fashion experience. That she owned Orange-based marketing and branding firm VANT4GE. Or that she couldn’t sew. She invested $12,000 in the launch and stayed up late learning to sew by hand. “Everything was self-taught,” she says. “But... I’ve always enjoyed a challenge.”
Yvon Lux debuted at Viet Fashion Week in 2016, though the plan wasn’t to sell any petite-sized clothes. “I wanted to build hype first but received orders almost instantly,” she says. She recouped her initial investment within four months and now has six people working for her. (And she still owns VANT4GE.) The line includes business apparel, cocktail dresses, jumpsuits and eveningwear, with ready-to-wear ranging from $200 to $650 and custom work running from $450 to $1,250.
Nguyen describes her fashion sense this way: “I love classic looks with modernized lines and youthful structure. I’m not afraid to stand out with... flattering fits. When I go out, I treat the world like my red carpet.”
Asian cuisines, color combos like pink/grey and yellow/tan, empathy, confidence, people who say what they mean and mean what they say
Germs, wastefulness, commercials and movies that objectify women, global warming, smoking