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Style Savant

Tina Borgatta | October 30, 2016 | Feature Features

She may be a familiar face on the social scene, but there's more to Irene Martino than meets the eye.
Irene Martino, pictured at Elyse Walker at Lido Marina Village, founded StyleCon with longtime friend Robyn Grant.

Irene Martino remembers playing in her mother’s closet as a child, admiring the stylish, colorful ensembles the way most children eye jars of jelly beans in a candy store. “My mother always loved fashion—she used to work at Joseph Magnin, so she had some pretty fabulous clothes,” she notes. “I would play dress-­up in her closet and pretend to go somewhere fancy.”

Now, Martino can step into her own closet to don a fabulous outfit and go somewhere fancy—a luncheon or gala for one of the several nonprofits she supports. (Think Harvesters, JDRF, Court Appointed Special Advocates, O.C. Museum of Art and True Sioux Hope Foundation.) And she’s a savvy business pro to boot. She founded two successful marketing agencies and landed as a semifinalist for the Ernst & Young Entrepreneur of the Year award in 1994. And come Nov. 5, she and longtime friend Robyn Grant will see a yearlong effort come to fruition with their second annual StyleCon (stylecon.com), which takes over the Hangar at the OC Fair & Event Center with an estimated 2,000 attendees.

“We wanted to create a fashion and beauty experience-­driven event,” Martino says. “And so many people follow social influencers—StyleCon is a chance to interact with them, hear what they have to say, what they recommend, what they forecast for the future.”

E! News’ Melanie romley will serve as the celebrity host. “This year’s theme celebrates women empowerment,” says Martino. “So we wanted to have our community of StyleCon influencers represent strong, independent, creative, entrepreneurial women.”

We like her style.

MARTINO’S HOTS
Family; blowdries; her dog, Primo; Swedish Fish; Instagram

MARTINO’S NOTS
Fakers; procrastinators; bad shoes; snobs; prejudice



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