In Stitches

| December 1, 2011 | Parties

The Importance of Being Earnest Sewn was acted out at the brand’s new “stage”—a hip boutique at Fashion Island. Some 150 fans flocked to the store’s opening celebration, eager to get their toned legs into the label’s chic handcrafted denim. (We love the limited-edition Newport jean!) And they did—and then some. Guests were treated to an in-store discount, and tasty treats and sips from Dolce Touch and Nirvana Grille. Even better: Designer Benjamin Talley Smith debuted his one-of-a-kind pink and blue tie-dye jean in, well, earnest. Photos by Brian Leahy



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