Fashion is their passion....and these gents prove that personality is the secret to all that panache.
FOUNDER AND CEO, PARADIGM SPORTS; CO-FOUNDER, ÉIRE BORN SPIRITS/PROPER NO. TWELVE IRISH WHISKEY
AUDIE A. ATTAR PHOTO BY JOANNE DUNN
A Southern California local by way of Baghdad, Audie A. Attar has been one step ahead of the competition since his days of playing football at UCLA before heading into sports management to represent NFL athletes. These days, he’s the powerhouse founder and CEO of Irvine’s Paradigm Sports, a leading media agency and business platform through which he represents top names in mixed martial arts, football and soccer—think Conor McGregor and Israel Adesanya. In partnership with McGregor, he’s also the co-founder of Éire Born Spirits, the distillery behind Proper No. Twelve Irish Whiskey, and a partner in August McGregor, the top fighter’s clothing collaboration with Orange County fashion designer David August Heil. When Attar isn’t breaking records—he orchestrated the Mayweather vs. McGregor fight, the largest combat sports event in history—he’s spending time in O.C. with his wife and little ones. Here, Attar reveals how dressing to impress keeps him in the winner’s circle. paradigmsports.com
From top: Louis Vuitton Météore men’s fragrance, louisvuitton.com; Patek Philippe 5990/1A Nautilus Travel Time Chronograph, patek.com; Cartier Santos de Cartier sunglasses, cartier.com. PHOTOS COURTESY OF BRANDS
IN THREE WORDS, I WOULD DESCRIBE MY STYLE AS… classy, relevant and unapologetic.
IF I COULD TURN BACK TIME, I WOULD TELL MYSELF TO… work harder and take advantage of every opportunity given, including living every day like it’s your last.
I WANT MY LEGACY TO BE… that of a disruptor, builder and someone that gave back to those around him and the communities that meant so much to him.
THE FIRST ITEM OF CLOTHING I EVER BOUGHT FOR MYSELF WAS… a pair of Jordan sneakers when I was 8 years old.
MY FAVORITE PLACES TO SHOP FOR CLOTHES IN ORANGE COUNTY ARE… David August, August McGregor, Lanvin, Loro Piana, G-Star and Louis Vuitton.
MY GO-TO BRANDS FOR CUSTOM SUITING ARE… August McGregor and David August.
FOR KICKS, I ALWAYS WEAR… my Lanvin sneakers. They are so comfortable, stylish and pair nicely with most of my casual combinations. I never want to take them off.
MY FAVORITE WATCH IS A… Patek Philippe 5990/1A Nautilus Travel Time Chronograph. It’s stylish, elegant and timeless, but it’s also hard to find. My go-to watch boutique is Newport Watch Club for all limited-edition pieces.
MY FAVORITE SHADES ARE... Cartier’s Santos de Cartier sunglasses. I recently purchased them and they’ve quickly become my de facto shades.
MY FAVORITE COLOGNE IS… Météore by Louis Vuitton. More importantly, it’s also my wife’s favorite.
MY STYLE PHILOSOPHY IS… to dress as a form of expressing yourself through fashion. Be true to yourself and don’t care what anybody else thinks.