Improving your wellness doesn’t have to be confined to stuffy health food stores, dimly-lit gyms, and doctors’ offices, it can be as fun and simple as trying a healthy new activity in the presence of positive-minded individuals in a serene location. Meet NOVO DIA, the latest immersive wellness event to hit San Diego. The inaugural one-day festival will be held at the stunning reclaimed Museum of Contemporary Art in La Jolla on Saturday, Oct. 1 from 9 a.m. to 2 p.m.
Guests will enjoy panoramic views of the ocean from the architecturally-tranquil La Jolla space while they embark on a variety of classes and workshops from San Diego’s top wellness experts. The full-day spiritual event will offer guided yoga classes for yogis of all levels, sound baths, breathwork, guided meditation, reiki, organic juices, a specialty mocktail bar, and an expo area filled with representatives from local studios, spas, and wellness hubs.
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“For me, NOVO DIA represents a chance to truly reset,” says Igor Lascani, founder of Pineapple Live and NOVO DIA.
The festival will not only connect wellness-lovers with top local studios and spas, but it will also give attendees the unique chance to explore the museum’s celebrated art collections at their leisure.
“We started approaching the wellness industry with experimental events after the pandemic when - in the middle of true chaos - we found an opportunity to reinvent ourselves and what we do. The inability to produce live music events (Pineapple Live’s specialty) and the current health crisis motivated us to create something that would expand the human mind and heal the human body. With a full day of workshops and classes that some of our community has yet to experience from the city’s finest wellness studios and spas, all in such a beautiful location that offers a huge art component, I know that our guests will leave the event feeling fueled and ready to continue on with their lives in a more mindful and healthy way,” says Lascani.
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Guests can experience this exclusive event at four different levels:
Soul Pass ($50), empowers guests to choose one class or workshop and grants them access to the sponsor expo and the museum galleries.
Connect Pass ($80), allows guests to take three classes or workshops, and access the sponsor expo and museum galleries.
Expand Pass ($120), grants guests unlimited classes and workshops, and allows access to the breakfast, juice, mocktail, and snack bar, as well as the sponsor expo and museum galleries.
Elevate Pass ($250 VIP experience), empowers guests to take any class or workshop, explore all food and beverage bars, take advantage of valet parking, private lymphatic and body massages, private reiki, VIP swag bag, and a separate express lane for faster service. VIP guests will also have access to the sponsor expo and museum galleries.
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Tickets can be purchased here. Registration for classes and workshops will become available three weeks prior to the event. Check out NOVO DIO’s Instagram for announcements about presenters and class instructors.
The Museum of Contemporary Art in La Jolla is located at 700 Prospect Street.
Photography by: NOVO DIA
