The world’s fastest-growing Western brand opens its first O.C. outpost.
Tecovas, an Austin-based footwear, apparel and accessories brand, was born out of a deep love and admiration for cowboy boots, delivering a modern interpretation of craft synonymous with the American West. Tecovas first ventured to the West Coast in 2023, and now the brand welcomes shoppers of Southern Orange County to its new River Street Marketplace storefront in San Juan Capistrano.
The town is home to a thriving equestrian community, and Tecovas leaned into this heritage for the grand opening celebration of the store by immersing local residents in the timeless appeal of Western style and Western hospitality. Performances from local musicians Emily Laliotis and Kevin Krieg set the scene as guests sipped drinks and enjoyed complimentary boot shines and customized branding–available at every Tecovas retail store.
Tecovas first entered the California market last year at Victoria Gardens in Rancho Cucamonga, followed by an outpost in San Diego’s Fashion Valley this summer. The San Juan Capistrano opening officially closes out an ambitious year of retail expansion, with 11 new locations nationwide.
Authenticity lies at the heart of this beloved Western brand, with the distinctive scent of fresh leather and custom original hidewall artwork making an immediate impression when you enter the storefront. A wide selection of Tecovas’ finest handmade cowboy boots await, as well as expert staff happy to offer a beer, whiskey or your beverage of choice to sip while helping you find your perfect fit. The new San Juan Capistrano spot will also always provide boot shines free of charge (no matter what brand you walk in with) and customization options, be it adorning your cowboy hat with a ribbon, pin or feather for extra flair—or leather stamping to make your boots or accessory truly one-of-a-kind.
If you know Tecovas, you know their cowboy boots are comfortable from day one thanks to their broken-in leathers. In every pair, you can expect traditional craftsmanship, rich materials and iconic styles that will last a lifetime. First-time shoppers can find a classic silhouette with fashion-forward tonal stitching in the brand’s best-selling cowgirl boot, The Annie, or go for a proven favorite in their original cowboy boot, The Cartwright, with material and outsole options for a wide range of occasions. To round out your rack, check out a zip boot that’s great under slimmer denim like The Dean or versatile roper The Earl, with a shorter shafter height.
Swing by your Tecovas Store at River Street Marketplace for a chance to connect with the true cowboy spirit and find a pair that calls to you. We can talk a lot about it, but there’s no substitute for talking it all in for yourself.
Visit tecovas.com for store hours and special events, or pay ‘em a visit at: 31896 Paseo Adelanto, Suite 105, San Juan Capistrano, CA.
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