Beloved for its exquisite high jewelry offerings, Graff has unveiled its first Southern California boutique at South Coast Plaza.
Founded in the United Kingdom in 1960 by the great Laurence Graff, the high jewelry brand Graff has revealed its first stateside boutique in over a decade. Located on level two in South Coast Plaza’s Jewel Court, the stunning salon illuminates its diamond-clad earrings, necklaces, bracelets and rings with radiant lighting and reflective surfaces.
“Every piece on display has been created using the same exacting precision and attention to detail as the magnificent and celebrated stones that have made diamond history,” shares Graff CEO Francois Graff. “For this reason, nothing compares to the joy and excitement in choosing, receiving or giving the gift of Graff—jewels for those who know that they deserve the very best.”
Jewelry lovers will discover the Laurence Graff Signature, Tilda's Bow, Butterfly and Wild Flower collections alongside Graff’s full range of fragrances, housed in eye-catching bottles that pay homage to the spectacular 302.37-carat Graff Lesedi La Rona diamond. Shoppers can also enter the VIP private lounge to meet one-on-one with a Graff expert for curated services and guidance.
“The opening of Graff South Coast Plaza marks a notable milestone as we expand our offering across the United States,” adds Graff USA President and CEO Marc Hruschka. “We look forward to welcoming our clients in Costa Mesa to our remarkable new salon and providing them with an opportunity to experience our fabulous world.” Get inspired this holiday season by browsing a few of our favorite Graff pieces below. Explore these decadent designs and more at Graff at South Coast Plaza. Shop to it!
Graff 38.13-carat Fancy Intense yellow diamond bracelet set in yellow and white gold
Graff emerald and diamond earrings set in white gold with 26.36 carats of emeralds and 32.65 carats of diamonds
Graff ruby and diamond necklace set in white gold with 37.22 carats of rubies and 59.08 carats of diamonds