Trending: 4 SoCal-Based Influencers to Follow Now

Follow these SoCal Instagram influencers for the fashion, beauty, health and at-home content your feed's been missing—plus the inspiration spark you've been craving.

1. Vanessa Balli Moorten, @vanessaballi

With nearly 20,000 followers, everyone knows San Diego-based blogger, stylist and mom @vanessaballi. She’s been especially creative with her quarantine feed, while still keeping it as chic as ever. “As an influencer and a mom during these crazy times, people feel isolated,” she says. “I am trying to create a sense of togetherness by sharing pictures and stories of my daughter and husband to keep everyone’s spirits up, knowing they aren’t in this alone.”

2. Katie Dunlop, @‌lovesweatfitness

“I have always used my platforms to inspire, empower and motivate women to understand and live out a healthy lifestyle,” says the fitness guru behind popular Instagram @‌lovesweatfitness. “I make sure my content is raw, engaging and encouraging, and I hope it motivates and empowers the community around me.”

3. Christine Kong, @‌dailykongfidence

The influencer behind @‌dailykongfidence has quite the following (116,000 and counting). “Recently, I’ve shifted my usual street style and editorial photos to more relevant and real-life moments, from my home workout routine to backyard picnics, work-from-home looks and dress-up moments at home,” says Kong, adding, “I’ve also been using my platform to highlight local businesses, nonprofits and Black-owned companies that need our support.”

4. Tiffany Williams, @glitzandglambytiff

There’s a reason the creative mind behind @glitzandglambytiff has nearly 13,000 followers. Like most, the popular San Diego- and L.A.-based fashion and style blogger pivoted her feed during quarantine, saying, “I have been sharing at-home-friendly content, like comfy casual styles that you can also leave the house wearing, as well as self-care and wellness tips and tricks for staying healthy.”