Newport Beach shopping behemoth Fashion Island (fashionisland.com) welcomes a bevy of new brands just in time for your spring wardrobe refresh.
Rhone’s performance-driven fitness apparel is available at its new West Coast flagship. PHOTO COURTESY OF BRANDS
Allbirds
New Zealand native and nature fan Tim Brown wondered why merino wool, a sustainable material, was never employed in the footwear industry—and Allbirds was born. Coming later this year to Fashion Island, Allbirds offers men’s and women’s shoes and athleisure apparel perfect for outdoor adventures. After launching its shoes in 2016, the brand now has a range of fitness-focused styles including the Tree Dasher and Trail Runner. With 2020 came the debut of Allbirds’ apparel line, as well as a Natural Run performance line and the R&R sweats collection—made with natural materials. allbirds.com
Alo
Alo Yoga co-founder Marco DeGeorge discovered the benefits of yoga at age 11, when it helped him recover from back surgery. Teaming with longtime friend Danny Harris, the pair launched Alo (an acronym for air, land and ocean) in 2007 to inspire others to practice yoga by offering unparalleled workout gear. In December, the eco-aware lifestyle brand opened a new store at Fashion Island—the L.A.-based brand’s first O.C. outpost. Best known for its studio-to-street style, Alo is beloved by celebrities and yogis alike, and recently introduced a clean skincare line, wellness products and a digital wellness platform. aloyoga.com
A model dons the Jasmine white linen dress from Rails PHOTO COURTESY OF BRANDS
Buck Mason
In 2013, Venice neighbors Sasha Koehn and Erik Allen launched their men’s collection of modern jeans and tees out of a garage off Abbot Kinney Boulevard. Combining oldschool manufacturing techniques and modern technology, they created small-batch production runs, crafting pieces designed to last and that reimagined iconic American classics. A digitally native menswear brand with California locations in Los Angeles and San Francisco, Buck Mason is set to open a debut Newport Beach store at Fashion Island this May. buckmason.com
EVEREVE
Modern and edgy, EVEREVE carries brands like Good American, Citizens of Humanity and Michael Stars—as well as its own label—at its over 90 stores in 31 states. The new Newport Beach branch, which opened in August, offers chic contemporary women’s clothing that enables the modern woman to feel confidently put together. Created in 2004 after new mom and co-founder Megan Tamte felt overwhelmed in a dressing room, Minnesota-headquartered EVEREVE makes shopping easy with stylists who find the best looks for each woman’s body type and lifestyle. Whether you’re in need of essential layers or a new pair of jeans, EVEREVE’s newest location—which joins L.A.’s El Segundo as the second California store—is ready to serve. evereve.com
Levi’s® Store
Levi’s new NextGen store concept—which debuted in Palo Alto after the nearly 170-year-old brand piloted the approach abroad—is utilizing technology to give denim shoppers a curated experience. Newport Beach’s first NextGen store, which opened in September, enables shoppers to customize looks by working with in-store stylists and digital tools to create exactly what they want. The immersive store features a Tailor Shop where guests can craft their own custom denim creations with patches, colored rivets and more. The new fitting rooms are designed to help you find your perfect fit, and in-store personal shopping appointments are also available. levi.com
Rails
After starting with a hat, men’s and women’s lifestyle clothing brand Rails is now in 40 countries and 1,200 stores—including a new 2,100-square-foot outpost that opened in February at Fashion Island. Jeff Abrams, an L.A. native who founded Rails in 2008, had the idea for the company while traveling around Europe on the Eurail. He sought to create a clothing line that blended the Southern California lifestyle with a refined European aesthetic. With the creation of the Hunter shirt, made with an ultrasoft rayon blend, came a whirlwind of a following and 10 years of globally influenced designs and fabric innovation. In addition to Rails Newport Beach, the company has stores in New York, San Francisco, Paris and London. railsclothing.com
Rhone
Rhone’s performance-driven fitness apparel aims to provide balance and refinement to men with active lifestyles. The flagship West Coast location that opened at Fashion Island in November is an inviting 2,170-square-foot space designed to serve as a community. Featuring an open floor plan, Rhone Fashion Island boasts a hospitality area with Super Coffee, sparkling water and healthy treats. In addition to bestsellers like the Active/Training products, Commuter and Reign collections, and Everyday Essentials, Rhone carries seasonal items selected for the O.C. market. rhone.com
Something Navy’s Fashion Island shop carries brands from Alexa Leigh to Waimari. PHOTO COURTESY OF BRANDS
Shinobi Menswear
While in Kyoto, Japan, brothers Asher and Aaron Goldenberg fell in love with a pair of handmade orange Spingle MOVE sneakers. In 2019, they opened Shinobi Shoes as a pop-up on L.A.’s Melrose Avenue—and later, Shinobi Menswear in Glendale, offering dressdown luxury clothing so men could look sharp with a unique twist. After the pandemic hit, the brothers relocated their store to Fashion Island, where they carry brands like Boglioli, Orlebar Brown and Corneliani in a new Man’s Row space. With locations in Beverly Hills, Las Vegas and Texas, the hip brand enables men to dress up—with no suit required. shinobimenswear.com
Something Navy
Founded by Arielle Charnas in 2009, Something Navy is a fashion and media brand designed for women looking to elevate their style. Originally a blog, in 2020, Something Navy launched a clothing line with closet staples, statement accessories and on-trend pieces. Charnas continues to produce engaging lifestyle stories centered on Something Navy—which has outposts in L.A., New York and Texas. The new shop at Fashion Island opened in December and carries brands from Alexa Leigh to Waimari. somethingnavy.com
ThirdLove
Founded by Heidi Zak and her husband, David Spector, in San Francisco in 2013, this lingerie brand features bras, underwear, activewear and lounge clothes that promote body positivity and size inclusivity. After Zak had a hard time finding bras, she created over 80 sizes, including half-cup sizes, and fit quizzes designed to help customers find the perfect undergarments. Powered by NYC- and Chicago-based startup Leap, ThirdLove’s chic Fashion Island location opened in January. thirdlove.com
Vuori
The active California lifestyle inspired this brand of high-end men’s and women’s performance apparel, which prioritizes sustainability. The brand’s workout and lounge staples—like comfy tanks, leggings and hoodies— integrate fitness and wellness, and are available at the new 2,125-square-foot Fashion Island outpost that debuted in October. vuoriclothing.com
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