Project Rock is Johnson’s own performance clothing line, releasing shorts, tops, hoodies, shoes and more with previous partnerships via Under Armour. Now, the brand has teamed with the UFC’s official footwear line on two styles for “those who walk the walk.”
The BSR 2 training shoe is named after Johnson’s famous phrase: “Blood, Sweat and Respect: The first two you give, the last one you earn.” The unisex shoe incorporates performance design technology and is intended to be used during strength training, HIIT and mobility workouts.
Flexibility and cushioning offers comfort throughout the workout, so you can push yourself to new limits.
The Project Rock slides, on the other hand, were designed to aid the post-workout recovery experience. The inside of the shoe offers a Charged Cushioning midsole for soft support and a Michelin Wild Gripper outsole for grip and traction.
The sleek black, red and gray design fits into people’s everyday routine. UFC branding and colors can be found throughout both shoe designs to celebrate UFC’s collaboration with Johnson.
Both shoes display the signature Brahma Bull, which represents strength, resilience and mana. This Bull can be found on all Project Rock apparel, footwear and accessories.
“Legacy is a very important word to me,” Johnson says, “and our Project Rock is proud to deliver training gear to help support and fuel all UFC athletes who seek to establish their own impactful legacy in UFC and beyond.”
Johnson founded Project Rock in 2017 and designed the pieces for ”the hardest workers in the room.” In collaboration with UFC, the shoe will be given to all MMA athletes in their official fight kits starting in France on Saturday, Sept. 3.
Even if you aren’t an MMA fighter, you can get your hands on the shoes now online and in retail outlets via Under Armour or Dicks Sporting Goods.See more of the Project Rock, UFCÒ Footwear shoes below, and learn more at underarmour.com.
Blood. Sweat. Respect.
The first two you give, the last one you earn. #ProjectRock is proud to be the official footwear partner of the @UFC.