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Celebrate 60 Years of Vibrant Lilly Pulitzer Prints At New Orange County Boutique

Kristin Detterline | June 4, 2019 | Style & Beauty

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Lilly Pulitzer in her first shop in Palm Beach in 1962

An anniversary calls for a Champagne toast, but you can bet Lilly Pulitzer will be passing around flutes of orange juice as the print-centric womenswear label says cheers to 60 years in 2019. Founded by socialite Lilly Pulitzer Rousseau after a fortuitous juice spill spoiled her shift dress, the designer has been a staple of resort style from Orange County to Palm Beach for three generations. This spring, Lilly lovers can scoop up limited-edition prints (look for the “60” hidden in the patterns) and hit the green in looks from the new golf collection at the brand’s first-ever West Coast boutique, now open at Fashion Island. Brush up on the label’s history in a new tome from Assouline, simply titled Lilly Pulitzer (standard edition $85, special edition $195). “The special edition is wrapped in printed cloth and a coordinating slipcover—we have three of those options in special 60th-anniversary prints,” says CEO Michelle Kelly. Never-before-seen photos and a foreword penned by Lilly’s daughter, Liza, recount the lifestyle brand’s early days in Palm Beach. On second thought, maybe this occasion calls for mimosas—Lilly would approve. Fashion Island, lillypulitzer.com



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Photography by: © Howell Conant, Lilly Pulitzer