The new immersive experience at South Coast Plaza marks Baccarat’s first pop-up in the United States.
For the first time in the United States, Baccarat celebrates 260 years of artisanship with a pop-up at South Coast Plaza. Titled Discovering Enchantment, the immersive space invites shoppers to discover the brand’s illustrious history, legendary collections and the debut of the New Antique collection by Marcel Wanders—on display for the first time in the U.S.
In the entryway Heritage Room, Baccarat highlights its iconic collections—from the Harcourt and Zenith to the Louxor and Mille Nuits. From there, guests will enter the Marcel Wanders exhibition featuring a collection inspired by the brand’s Worlds Fair masterpieces from previous centuries. Marble and crystal come together to exemplify Wanders’ vision to “live with passion, fulfill the wildest dreams, and transform everyday life into a world imbued with beauty and wonder.” South Coast Plaza shoppers will have exclusive access to the nine-piece collection before its global launch.
Finally, a kaleidoscopic space—known as Alchemy—immerses viewers in Baccarat’s creative process, showcasing the brand’s ateliers in France.
Stop by the pop-up through Sept. 4. Operating hours are from 10 a.m. to 8 p.m. from Monday through Saturday and 11 a.m. to 7 p.m. on Sundays.
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