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Assion Locoh Discloses His Favorite Kicks

By Allison Mitchell | April 7, 2020 | People

Here's how this Man of Style stands out from the crowd.


In his professional life, Assion Locoh serves as a client relationship director at United AMG Partners ( and as a fashion adviser and partner for Icon Bespoke (, a hot spot for men’s custom clothing in Newport Beach. But it’s the work he’s doing through Boys & Girls Clubs of America, Autism Speaks and his forthcoming Next Option Foundation that he hopes will be his legacy. “I want to be known as a guy who made a difference and impacted the world,” he says. And at a towering 6 feet, 4 inches, Locoh is hard not to notice. He’s often spotted rocking his signature fedoras and admits he feels naked without a wrist stacked with David Yurman, Cartier and Charriol bracelets. “Dress how you want to be addressed,” he advises.

In three words, I would describe my style as debonair, classic and elegant.

If I wasn’t in my current career, I would be a cardiologist. I love saving and helping people.

My style heroes are my dad and Idris Elba.

One of my greatest achievements is becoming an american citizen.

My most prized possessions are the jewelry my grandfather gave me and the land I own on west africa’s gold coast.

I am known for my charisma and connections in high places.

For kicks, I always wear Yeezys, Golden Goose or Gucci.


Photography by: Ashley Barrett; shot on location at The Resort at Pelican Hill